What Bloggers Do: Unlock the Secrets to Blogging Success

🕒 Updated: February 25, 2025 | Published: September 27, 2024 | Written by: Joenid

The other day, a friend asked me about what bloggers do. If you did not know, most people don’t understand that owning a website and being a blogger are different things. Being a blogger is more than having an online platform to showcase your brand, product, or services.

A blogger gives you the bonus of sharing your expertise and passion and turning them into profit. Want to grasp what bloggers do, what tools they use, and how they make money? You’ll love this post!

*This post reflects my personal experiences and opinions. It is not sponsored or paid for by any company.

What Does Blogger Mean?

Before we dive into depth, I want to give a short definition of bloggers. A blogger typically is a single person who creates content on a blog. In general, the content that a blogger creates in the blog is to share thoughts, abilities, and experiences on a particular topic.

There are several types of bloggers, like Lifestyle bloggers, who target people interested in enhancing everyday life. Travel bloggers target people who seek advice for their journeys. Food bloggers target people looking for culinary inspiration.

If you want to start a blog but aren’t sure what kind of blogger you want to be. Check out my course on how to create your website. You will do step-by-step market research to select your perfect niche.

What Bloggers Do: How They Make Money?

Now that you have a better understanding of what a blogger is, we need to talk about how bloggers earn money. My friend, that is the beauty of blogging. If anyone had told me that you could get paid while sharing your passion, I would not have believed it.

Note: As a blogger, you have different options to monetize your content.

• One way bloggers get paid is by displaying ads on their blogs.
• Another way is creating sponsored content or affiliate marketing content.
• As a blogger, you can also take advantage of the digital marketing world by selling online courses or digital products.

The best thing about these options is that you don’t have to show your face if you don’t want to. In my article on the top ways to monetize your blog, I cover how bloggers make money from views and collaborate with brands to boost income.

Essential Tools for Bloggers

Cameras and Equipment:

The equipment a blogger needs varies based on the niche you’ve selected. For example, if you are a food blogger and want to show step-by-step recipes, then you will need a camera to film the process. If you are in the travel niche, you might need to add a drone for aerial photography. If you are in the fashion niche, you might need a tripod and ring lights.

As a blogger, I film and take pictures with my mobile phone because the camera does a good job. I also use an external microphone to get better audio for my digital courses. So, if you have a limited budget, you might do the same.

Editing Apps: 

Independent of your blog niche, you will always need to add multimedia to make your content engaging. So, what app do bloggers use to edit photos and videos?

Before uploading any photo or video 📹 on my blog, I use some apps to edit them. The first one is Canva, and I use it to adjust photo brightness, contrast, and saturation. I also use Canva to create eye-catching videos.

Once I have edited my multimedia, I use two different tools: Img2go and Handbrake. Img2go tool to reduce photo file size without affecting the quality. Handbrake to reduce video file size without sacrificing the quality. These are not the only apps available explore other options that fit your needs.

Blogging Platforms: 

There are various platforms available for bloggers, going from free to paid plan options. Some of the free blogging platforms include:

• WordPress.com
• Blogger
• Medium

Some of the paid blogging platforms include:

• Wix
• WordPress.org
• Squarespace

Note: I’m using WordPress with Bluehost for hosting. I picked the Plus plan, but you can achieve similar results with the Basic plan

When selecting your blogging platform, assess them on:

• How much control do you want over design and content creation?
• How do you plan to monetize the content created?
• How much funding do you have available to invest in your blogging business?

The Future of What Bloggers Do

If you are considering getting into the blogging journey, don’t be afraid because the blogging world is not death. The future of this community is expected to keep growing.

Think about it, when was the last time you picked up your phone to call a business to ask a question? It has been a long time, and the reason is that you have been getting your answers via bloggers on the Internet.  

My recommendation is to select a focused niche in which you have expertise, that way it’s easy for you to create content. Also, ensure you deliver quality content and take advantage of tools available to edit your multimedia files.

Explore different ways to monetize your passion. This one is important, and you don’t have to use one monetization strategy. If you are planning to start your blogging journey. Then check out the top 10 mistakes to avoid in your first blog post.

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